Alter egos are a transgressive space for expressive subjectivity to emerge and breakthrough the packaging we’ve created for ourselves. The radical idea that we are living in a constant ebb and flow or that ‘self’ might be an illusion altogether goes against the mechanics of our age where individualism has become the primary interface for interaction - and where homo economicus (the rational, utility-maximizing agent) pre-supposes an atomized ‘I’ for engaging in our economic systems.Īgainst this backdrop, alter egos are a minor insurgency to the systems that freeze us in rituals of routine. We are constantly living in a world with self-commodifying pressures, from the social media sites where we package ourselves to the practice of resumé creation or networks like LinkedIn that ask us to serve up cohesive and linear narratives of our functional time spent on earth. The fun of alter egos is that you get to un-brand or re-mix yourself.
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